YouTube penetration rate in the Netherlands 2017-2018, by age group

Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age group

by Raynor de Best, last edited Aug 9, 2019
YouTube penetration rate in the Netherlands 2017-2018, by age group YouTube users in the Netherlands were predominantly younger than 39, according to survey results from 2017 and 2018. The online video platform was especially popular among the 15- to 19-year-olds: 86 percent of the Dutch respondents in this age group said they used Google’s video-sharing platform. The source does not mention whether the penetration rate only covers desktop use, app use on smartphones/tablets or both. The numbers shown here, however, exclude the use of YouTube Music in the Netherlands, as this service arrived later in 2018.
YouTube is seen as one the most popular platforms in the Netherlands

Based on penetration rate, YouTube ranked among the top three social media platforms in the country in 2018. Only WhatsApp and Facebook were used more often. As of 2019, YouTube’s user base in the Netherlands was around 8.7 million people (of an internet population of approximately 14.4 million). This number had grown by around 720,000 compared to 2018, an increase of nine percent.

Different audiences, different uses

YouTube has three main uses in the Netherlands. First, it is used as a music streaming service (either via the “old” platform or via the above-mentioned YouTube Music service). A second popular use of the platform is for watching vlogs: in a recent survey it was found that roughly 21 percent of all respondents watched these on YouTube. This percentage was notably higher for the age group between 14 to 21 years old. Third and finally, YouTube is used as a game streaming platform. Ten percent of all Dutch respondents in 2018 survey said used a service to watch game streams. Of this group, 91 percent indicated they used YouTube for this. This was a higher response than for Twitch, which reached a penetration rate of 36 percent among game stream watchers.
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Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age group

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