This statistic depicts the results of a survey in which American consumers were asked if they were still willing to purchase the product at the top of their holiday shopping list without a discount, broken down by generation. According to the survey, 31 percent of respondents in Generation X were unwilling to pay full price for the top product on their holiday shopping list.
How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation
The source provides no information about the method of survey.
The following demographic information was provided by the source:
Millennial 1, 18-27 years
Millennial 2, 28-36 years
Generation X, 37-52 years
Baby Boomer, 53-71 years
Silent generation, 72+ years
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TrendSource. (February 22, 2018). How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/?__sso_cookie_checker=failed
TrendSource. "How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation." Chart. February 22, 2018. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/?__sso_cookie_checker=failed
TrendSource. (2018). How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/?__sso_cookie_checker=failed
TrendSource. "How Willing U.S. Consumers Were to Purchase The Product at The Top of Their Holiday Shopping List without a Discounted Price 2017, by Generation." Statista, Statista Inc., 22 Feb 2018, https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/?__sso_cookie_checker=failed
TrendSource, How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation Statista, https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/?__sso_cookie_checker=failed (last visited February 06, 2025)
How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation [Graph], TrendSource, February 22, 2018. [Online]. Available: https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/?__sso_cookie_checker=failed