Share of Americans who mostly shop for holiday gifts in December, by generation 2017

This statistic depicts the results of a survey in which American consumers were asked whether they did most of their holiday gift shopping in the period between Cyber Monday and Christmas, broken down by generation. According to the survey, 61 percent of U.S. consumers between the ages of 18 and 27 years finished most of their gift shopping in the month leading up to Christmas.

Share of U.S. consumers who did most of their holiday shopping between Cyber Monday and Christmas 2017, by generation

Share of respondents
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Release date

February 2018


United States

Survey time period

January 1-16, 2018

Number of respondents

1,743 respondents

Age group

18 years and older

Supplementary notes

The source provides no information about the method of survey.

The following demographic information was provided by the source:
Millennial 1, 18-27 years
Millennial 2, 28-36 years
Generation X, 37-52 years
Baby Boomer, 53-71 years
Silent generation, 72+ years

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Statistics on "Holiday season e-commerce in the United States"

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