Expected and experienced benefits of B2B e-commerce in Denmark 2017

This statistic shows the ranking of expected and experienced benefits of e-commerce in B2B companies in Denmark in 2017. According to the source, a stronger brand was considered the main benefit both among companies that were selling online and companies that were not. The second most important benefit according to both groups was the improvement in efficiency.

On a scale of 1 to 5, how beneficial is digitalization for businesses - and in what way?*

Sells online (B2B/B2C)Doesn't sell online
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Release date

March 2017



Survey time period

November 2016 to January 2017

Number of respondents

808 respondents

Special properties

B2B companies

Method of interview

Telephone interview

Supplementary notes

This question was phrased by the source as follows:
"I hvilken grad mener du, at digitalisering af salg kan skabe værdi i virksomhed – og på hvilken måde?"

* Figures are averages based on a scale from one to five, one meaning "not at all" and five meaning "to a very high extent".

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