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Number of house plants sold by Royal FloraHolland in 2018, by type
(in millions)
Sales volume of house plants by Royal FloraHolland 2018, by type
As of 2018, the phalaenopsis, also known as the moth orchid, was the most sold houseplant by Royal FloraHolland with a sales volume of 139 million plants. Royal FloraHolland, headquartered in Aalsmeer, the Netherlands, is a Dutch conglomerate and an international marketplace for flowers and plants for growers and buyers. In terms of the number of garden plants sold by Royal FloraHolland, the pelagornium (geranium) plant had the highest sales volume in 2018, with 21 million sold plants. The hellebore was sold 21 million times, whereas the lavender plant had a total sales volume of 11 million.

African countries leading import countries

Regarding the plants imported by Royal FloraHolland in 2018, Kenya and Ethiopia were the leading countries for plants imported by the conglomerate with a total import value of 536 million euros. Furthermore, Royal FloraHolland imported for roughly 40 and 35 million euros worth of plants from Belgium and Germany. Concerning the top ten imported products, in 2018 roses had the highest import value, at roughly 470 million euros.

Cut flowers highest sales value

The total revenue of Royal FloraHolland in 2018 by plant, cut flowers had a total sales value of approximately 2.55 billion euros, whereas house plants and garden plants had a value of roughly 1.70 billion euros and 420 million euros, respectively.
Number of house plants sold by Royal FloraHolland in 2018, by type
(in millions)
Number of house plants sold in millions
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Source

Release date

May 2019

Region

Worldwide, Netherlands

Survey time period

2018

Special properties

Top five sold House Plants

Sales volume of house plants by Royal FloraHolland 2018, by type
As of 2018, the phalaenopsis, also known as the moth orchid, was the most sold houseplant by Royal FloraHolland with a sales volume of 139 million plants. Royal FloraHolland, headquartered in Aalsmeer, the Netherlands, is a Dutch conglomerate and an international marketplace for flowers and plants for growers and buyers. In terms of the number of garden plants sold by Royal FloraHolland, the pelagornium (geranium) plant had the highest sales volume in 2018, with 21 million sold plants. The hellebore was sold 21 million times, whereas the lavender plant had a total sales volume of 11 million.

African countries leading import countries

Regarding the plants imported by Royal FloraHolland in 2018, Kenya and Ethiopia were the leading countries for plants imported by the conglomerate with a total import value of 536 million euros. Furthermore, Royal FloraHolland imported for roughly 40 and 35 million euros worth of plants from Belgium and Germany. Concerning the top ten imported products, in 2018 roses had the highest import value, at roughly 470 million euros.

Cut flowers highest sales value

The total revenue of Royal FloraHolland in 2018 by plant, cut flowers had a total sales value of approximately 2.55 billion euros, whereas house plants and garden plants had a value of roughly 1.70 billion euros and 420 million euros, respectively.
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Statistics on "Flower market in the Netherlands"
  • Floriculture in the Netherlands
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