Expected and experienced barriers of B2B e-commerce in Denmark 2017

This statistic shows the ranking of barriers to further developing the digitalization of sales in B2B companies in Denmark in 2017. According to the source, the integration of IT systems was considered the main barrier among companies that were selling online. In companies that were not selling online, the main barrier was the complex nature of their products.

Which are the most substantial barriers to further developing your company's e-commerce?*

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Release date

March 2017



Survey time period

November 2016 to January 2017

Number of respondents

808 respondents

Special properties

B2B companies

Method of interview

Telephone interview

Supplementary notes

This question was phrased by the source as follows:
"Hvad er de væsentligste barrierer i virksomheden for at udvikle jeres salg via digitale platforme yderligere?"

*Figures are averages based on a scale from one to five, one meaning "not at all" and five meaning "to a very high extent".

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