Average CPC of Facebook advertising campaigns in 2018, by objective

Published by Statista Research Department, Mar 29, 2021
This statistic presents the average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, app installs had the highest average CPC among the various objectives listed, with a recorded value of 30 U.S. cents. The average Facebook ad campaign CPC was listed at five U.S. cents.

Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)

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Source

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Release date

March 2018

Region

Worldwide

Survey time period

March 2018

Special properties

data based on 148,187 campaigns run by 1,132 advertising accounts

Supplementary notes

All data was converted by the source into U.S. dollars (USD) to make the costs and investments comparable among the various countries.

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Online advertising metricsDigital advertising in the U.S.Social media marketing worldwideDigital advertising formats in the U.S.Facebook marketing
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