This statistic presents the average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, app installs had the highest average CPC among the various objectives listed, with a recorded value of 30 U.S. cents. The average Facebook ad campaign CPC was listed at five U.S. cents.
Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective
(in U.S. dollars)
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Metricool. (March 26, 2018). Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) [Graph]. In Statista. Retrieved February 19, 2020, from https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
Metricool. "Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)." Chart. March 26, 2018. Statista. Accessed February 19, 2020. https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
Metricool. (2018). Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars). Statista. Statista Inc.. Accessed: February 19, 2020. https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
Metricool. "Average Cost-per-click (Cpc) of Facebook Advertising Campaigns Worldwide as of March 2018, by Objective (in U.S. Dollars)." Statista, Statista Inc., 26 Mar 2018, https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
Metricool, Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) Statista, https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/ (last visited February 19, 2020)
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