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Average CPC of Facebook advertising campaigns in 2018, by objective

Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)

by A. Guttmann, last edited Jun 21, 2018
Average CPC of Facebook advertising campaigns in 2018, by objective This statistic presents the average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, app installs had the highest average CPC among the various objectives listed, with a recorded value of 30 U.S. cents. The average Facebook ad campaign CPC was listed at five U.S. cents.
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Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)

Average CPC in U.S. dollars
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by A. Guttmann, last edited Jun 21, 2018
This statistic presents the average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, app installs had the highest average CPC among the various objectives listed, with a recorded value of 30 U.S. cents. The average Facebook ad campaign CPC was listed at five U.S. cents.
Show more
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