According to the findings of a 2022 study among advertising, marketing, and media agencies worldwide, conversions were the most popular objective of Facebook advertising campaigns used by the respondents. Generating traffic ranked second, with 78 percent of agencies indicating this objective as a common one for them.
Leading Facebook advertising campaign objectives according to agencies worldwide as of November 2021
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Statista. (November 2, 2022). Leading Facebook advertising campaign objectives according to agencies worldwide as of November 2021 [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/829519/facebook-advertising-campaign-objectives/?__sso_cookie_checker=failed
Statista. "Leading Facebook advertising campaign objectives according to agencies worldwide as of November 2021." Chart. November 2, 2022. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/829519/facebook-advertising-campaign-objectives/?__sso_cookie_checker=failed
Statista. (2022). Leading Facebook advertising campaign objectives according to agencies worldwide as of November 2021. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/829519/facebook-advertising-campaign-objectives/?__sso_cookie_checker=failed
Statista. "Leading Facebook Advertising Campaign Objectives According to Agencies Worldwide as of November 2021." Statista, Statista Inc., 2 Nov 2022, https://www.statista.com/statistics/829519/facebook-advertising-campaign-objectives/?__sso_cookie_checker=failed
Statista, Leading Facebook advertising campaign objectives according to agencies worldwide as of November 2021 Statista, https://www.statista.com/statistics/829519/facebook-advertising-campaign-objectives/?__sso_cookie_checker=failed (last visited January 17, 2025)
Leading Facebook advertising campaign objectives according to agencies worldwide as of November 2021 [Graph], Statista, November 2, 2022. [Online]. Available: https://www.statista.com/statistics/829519/facebook-advertising-campaign-objectives/?__sso_cookie_checker=failed
