Acceptance of social media advertising in Sweden 2017, by platform

Published by Statista Research Department, Feb 5, 2021
This statistic shows the acceptance of social media advertising in Sweden in 2017, by platform. According to the survey, the acceptance of social media ads was 22 percent for Facebook, 18 percent for Youtube and 8 percent for Instagram. The majority, 55 percent, would not be okay with seeing advertisements on any of the social media platforms mentioned.

In which of the following social media platforms would you be okay with seeing advertisements?

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Source

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Release date

August 2017

Region

Sweden

Survey time period

May 4 to10, 2017

Number of respondents

1,045 respondents

Age group

18-79 years

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "I vilken av följande sociala medier-plattform skulle du vara okej med att mötas av reklam?"

Multiple answers were possible.

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