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Most important factors when choosing C2C seller in Sweden 2016

This statistic shows the most important factor for deciding which seller to buy from on a C2C platform in Sweden in 2016. For the majority of respondents, or 34 percent, the most important factor was that the seller had received good reviews. 18 percent of the respondents would select someone who had given their full name and contact information.

When two people are offering the same product/service for the same price, what is the most important factor in selecting who you buy from?

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Release date

March 2017



Survey time period

October 17-26, 2016

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows:
"Antag att två olika personer erbjuder samma tjänst eller sak till samma pris, hur väljer du vem du ska köpa av? Vilket av följande alternativ är viktigast för dig?"

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