Trustworthiness of online product reviews in India 2017

Published by A. Minhas, May 24, 2022
This statistic displays the results of a survey conducted in 2017 about the trustworthiness of online product reviews on e-commerce websites according to consumers in India. During the survey period, 56 percent of respondents stated that they did not trust the product reviews on e-commerce websites.

Trustworthiness of online product reviews on e-commerce websites according to consumers in India in 2017

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Release date

November 2017

Region

India

Survey time period

November 2017

Number of respondents

4,094 respondents

Supplementary notes

The survey question was phrased as follows: 'Apart from the ratings, do you generally trust the product reviews (written content) on e-commerce sites?'

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Overview

5

E-commerce in India

5

Segments

5

Online retail

5

Key players

5

Digital behavior

6

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