Share general display advertising spend travel and accommodation Australia 2012- 2016

The travel and accommodation sector includes any organization or business involved in the provision of domestic and international airfare (e.g. airlines), temporary lodgings (e.g. hotel, motel, hostel), holiday tours and/or event packages and any organization or business involved in the organization and provision of temporary motor vehicle hire. Moreover, any other travel and accommodation organization or business that cannot be classified into the other categories (e.g. rail travel, cruises, etc.) is included as well.

General display expenditure includes spend on advertising such as banner advertisements of many different sizes and formats, affiliate marketing programs, partnerships, sponsorships, and emails.