Most popular insurance companies UK

In the third quarter of 2021, AA was the most popular insurance company in the United Kingdom (UK). According to a survey by YouGov, approximately 66 percent of respondents shared that they have a positive opinion of it. Only one other company met the 50 percent popularity threshold - RAC with 61 percent of respondents having a positive opinion. Among baby boomers, Gen X and millennials, insurance companies were most popular among baby boomers.

Leading insurance companies in the United Kingdom (UK) in Q3 2021, by share of people with positive opinion

Characteristic	Share of respondents who have positive opinion
AA	66%
RAC	61%
Green Flag	49%
Aviva	46%
BUPA	45%
Direct Line	43%
Liverpool Victoria	39%
Co-operative Insurance	37%
Admiral	37%
AXA	36%
Churchill	33%
Saga	30%
Zurich	29%
Sainsbury's Bank	29%
Norwich Union	28%

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Release date

October 2021

More information

Region

United Kingdom

Survey time period

Q3 2021

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

According to the source, data is collectedly daily on a continuous basis, with values being the averages for the specified quarter.

Values are calculated as the share of people who have heard of the insurance brand in question with a positive opinion

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