Share general display advertising spend travel and accommodation Australia FY 2016

Market share for travel and accommodation industry in general display advertising expenditure in Australia in the financial year 2016, by type

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Release date

June 2016

Region

Australia

Survey time period

Financial year 2016

Special properties

Australia's financial years run from July to June of the following year. For example, FY 2016 starts on July 1, 2015 and ends on June 30, 2016.

Supplementary notes

The travel and accommodation sector includes any organization or business involved in the provision of domestic and international airfare (e.g. airlines), temporary lodgings (e.g. hotel, motel, hostel), holiday tours and/or event packages and any organization or business involved in the organization and provision of temporary motor vehicle hire. Moreover, any other travel and accommodation organization or business that cannot be classified into the other categories (e.g. rail travel, cruises, etc.) is included as well.

General display expenditure includes spend on advertising such as banner advertisements of many different sizes and formats, affiliate marketing programs, partnerships, sponsorships, and emails.

Citation formats
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Overview

5

Market segments

6

Ad spend and ad spend waste

3

Ad reach

6

Consumer preferences

4

Further related statistics

10
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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