Share general display advertising spend travel and accommodation Australia FY 2016

Market share for travel and accommodation industry in general display advertising expenditure in Australia in the financial year 2016, by type

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Release date

June 2016



Survey time period

Financial year 2016

Special properties

Australia's financial years run from July to June of the following year. For example, FY 2016 starts on July 1, 2015 and ends on June 30, 2016.

Supplementary notes

The travel and accommodation sector includes any organization or business involved in the provision of domestic and international airfare (e.g. airlines), temporary lodgings (e.g. hotel, motel, hostel), holiday tours and/or event packages and any organization or business involved in the organization and provision of temporary motor vehicle hire. Moreover, any other travel and accommodation organization or business that cannot be classified into the other categories (e.g. rail travel, cruises, etc.) is included as well.

General display expenditure includes spend on advertising such as banner advertisements of many different sizes and formats, affiliate marketing programs, partnerships, sponsorships, and emails.

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