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Italy: share of individuals purchasing pharmaceuticals online 2016, by segment

Share of individuals purchasing pharmaceuticals online in 2016, by product segment

by Statista Research Department, last edited Apr 29, 2016
Italy: share of individuals purchasing pharmaceuticals online 2016, by segment This statistic depicts the share of individuals purchasing pharmaceuticals online in 2016, by product segment. According to survey data, 40 percent of the respondents had the habit to buy food supplements and nutraceuticals online, while 37 percent of them used e-commerce channels to purchase dermo-cosmetic products. Only 16 percent of the interviewee declared to buy OTC products online.
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Share of individuals purchasing pharmaceuticals online in 2016, by product segment

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