Italy: share of individuals purchasing pharmaceuticals online 2016, by segment

This statistic depicts the share of individuals purchasing pharmaceuticals online in 2016, by product segment. According to survey data, 40 percent of the respondents had the habit to buy food supplements and nutraceuticals online, while 37 percent of them used e-commerce channels to purchase dermo-cosmetic products. Only 16 percent of the interviewee declared to buy OTC products online.

Share of individuals purchasing pharmaceuticals online in 2016, by product segment

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Source

Release date

April 2016

Region

Italy

Survey time period

2016

Supplementary notes

The source does not provide any information about the count and the survey methodology.

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Statistics on "Health and food supplements in Italy"

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