This statistic shows the share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018. According to the source, 26 percent of ad impressions reached younger Millennials between 18 and 24 years old, compared to just six percent which were on-target and aimed at Generation Z.
Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018
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Nielsen. (June 22, 2018). Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/831414/canada-ad-impressions-target/?__sso_cookie_checker=failed
Nielsen. "Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018." Chart. June 22, 2018. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/831414/canada-ad-impressions-target/?__sso_cookie_checker=failed
Nielsen. (2018). Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/831414/canada-ad-impressions-target/?__sso_cookie_checker=failed
Nielsen. "Share of Ad Impressions Reaching Generation Z and Millennial Target Audiences in Canada as of June 2018." Statista, Statista Inc., 22 Jun 2018, https://www.statista.com/statistics/831414/canada-ad-impressions-target/?__sso_cookie_checker=failed
Nielsen, Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018 Statista, https://www.statista.com/statistics/831414/canada-ad-impressions-target/?__sso_cookie_checker=failed (last visited January 21, 2025)
Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018 [Graph], Nielsen, June 22, 2018. [Online]. Available: https://www.statista.com/statistics/831414/canada-ad-impressions-target/?__sso_cookie_checker=failed
