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Brazil: Volkswagen's advertising spending 2016-2017
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Brazil: Volkswagen's advertising spending 2016-2017
Advertising spending of Volkswagen in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
The statistic shows the advertising spending of Volkswagen in Brazil in the first half of 2016 and 2017. From January to June 2017, the car manufacturer invested approximately 381 million Brazilian reals in advertising, down from 386.9 million reals in the same period of the previous year.
Advertising spending of Volkswagen in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
| Ad spend in million Brazilian reals | |
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| Ad spend in million Brazilian reals | |
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Description
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The statistic shows the advertising spending of Volkswagen in Brazil in the first half of 2016 and 2017. From January to June 2017, the car manufacturer invested approximately 381 million Brazilian reals in advertising, down from 386.9 million reals in the same period of the previous year.
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- Release date
- August 2017
- Region
- Brazil
- Survey time period
- January to June; 2016 and 2017
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- August 2017
More information
- Region
- Brazil
- Survey time period
- January to June; 2016 and 2017
- Supplementary notes
- Figures have been rounded.
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Statistics on "Advertising in Brazil"
- Overview
The most important statistics
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Distribution of advertising spending in Brazil in 2017, by mediumAdvertising spending in Brazil 2017, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sectorGrowth of the Brazilian media and entertainment spending 2017-2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)Highest contributing advertising markets worldwide 2017-2020
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)BRIC countries: ad spend 2014-2022
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)Ad spend in São Paulo, Brazil 2010-2017
- Key figures
The most important statistics
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)Ad spend per person in Brazil 2015-2021
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2018
- Distribution of advertising and marketing agencies in Brazil in 2018, by sectorBrazil: advertising & marketing companies 2018, by sector
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)Leading advertisers in Brazil 2017
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)Leading advertising categories in Brazil 2017
- Change in advertising spending in Brazil in 2017, by categoryBrazil: ad spend growth rate 2017, by category
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)Brazil: ad spend of the federal government 2017, by medium
- Traditional media
The most important statistics
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: TV ad spend 2009-2017
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by typeBrazil: TV ad spend share 2015-2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)Radio ad spend in Brazil 2017-2022
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: newspaper ad spend 2009-2017
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: magazine ad spend 2009-2017
- Change in advertising expenditure in Brazil from 2016 to 2019Brazil: ad spend growth 2016-2019
- Digital media
The most important statistics
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)Digital ad spend in Brazil 2015-2017
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)Brazil: online ad spend 2015-2017
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format Digital ad spend growth in Brazil 2013-2022, by format
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)Mobile ad spend in Brazil 2011-2022
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022Share of mobile in digital ad spend in Brazil 2012-2022
- Number of desktop internet users in selected countries in Latin America in 2017 (in 1,000s)Latin America: desktop internet users 2017, by country
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- Brazil: TIM's advertising spending 2016-2017
- Brazil: Divcom Pharma Nordeste's ad spend 2016-2017
- Brazil: Trivago's advertising spending 2016-2017
- Brazil: Sky's advertising spending 2016-2017
- Brazil: Ultrafarma's advertising spending 2016-2017
- Brazil: Telefônica's advertising spending 2016-2017
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Studies
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- Advertising in Europe
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Statistics on "Advertising in Brazil"
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil in 2017, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)
- Distribution of advertising and marketing agencies in Brazil in 2018, by sector
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2017, by category
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Change in advertising expenditure in Brazil from 2016 to 2019
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022
- Number of desktop internet users in selected countries in Latin America in 2017 (in 1,000s)
- Advertising spending of General Motors in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Fiat in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Genomma in Brazil in 1st half 2016 and 2017 (in billion Brazilian reals)
- Advertising spending of Via Varejo in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Hypera Pharma in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Carrefour in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Ambev in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Grupo Pão de Açúcar in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of cosmetics retail chain O Boticário in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Unilever Brasil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending in the automotive industry in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending of Caixa Econômica Federal in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of TIM in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Divcom Pharma Nordeste in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Trivago in Brazil in 1st half of 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Sky in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Ultrafarma in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Telefônica in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Procter & Gamble in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Advertising spending of Itaú Unibanco in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
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