Consumer trust in pet food manufacturers U.S. 2018

This statistic shows the results of a 2018 survey in which U.S. consumers were asked if they trusted the quality of pet foods produced by smaller companies, natural/organic companies, or mass-market leaders. According to the report, 12 percent of respondents strongly agreed that they trusted the manufacturing quality of organic and natural pet food.

Consumer opinion about the trustworthiness of pet food made by pet food manufacturers in the United States in 2018

Characteristic	Smaller/regional companies	Natural/organic companies	Mass-market leaders
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Release date

March 2018

More information

Region

United States

Survey time period

2018

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding. The source provides no information about the number or the age of participants nor the method of survey.

For "smaller/regional companies" survey specified "such as regional or family-owned companies."
For "natural/organic companies" survey specified "that only make natural and organic products."
For "mass-market leaders" survey specified "larger, general-market food companies with the leading brands in retailers such as supermarkets or supercenters."

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