Italy: preferred wine shopping channels 2018

This statistic shows the results of a survey about the preferred wine shopping channels in Italy in 2018. According to data, 77 percent of asked consumers purchased wine at the supermarket, while 13 percent of them went to the producer or to a winery.

Where do you usually buy wine*?

Share of respondents
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Sources

Release date

April 2018

Region

Italy

Survey time period

February 26-28, 2018

Number of respondents

100 respondents

Supplementary notes

*White or red wine.

The original survey question was phrased by the source as follows:"Dove sei solito acquistare vino prevalentemente?".The source provides no further information about the survey methodology.

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Statistics on "Wine market in Italy"

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