Canadian perspectives on the future of in-car advertising 2018

This statistic shows the consumer perspectives on the usefulness of advertising features in cars in the future in Canada as of February 2018. The findings show that 81 percent of responding Canadians said that they would find it useful to be told if they are nearing a gas or charging station when their car is low on gas or battery, whereas 31 percent said that they would find it useful to have stores that they've shopped at before pointed out them.

Consumer perspectives on usefulness of advertising features in cars in the future in Canada as of February 2018

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Source

Release date

March 2018

Region

Canada

Survey time period

February 23 to 26, 2018

Number of respondents

1,000 respondents

Age group

18-55 years

Supplementary notes

Question: Imagine that your car could suggest things to you as you are driving around town, based on the places you are passing along your route. How useful would you find the following?

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