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Leading factors increasing trust in influencer content in Canada 2018
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Leading factors increasing trust in influencer content in Canada 2018
Perspectives on factors that increase trust in influencer content in Canada as of February 2018
by A. Guttmann,
last edited
May 4, 2018
This statistic shows Canadian perspectives on factors that increase trust in influencer content as of February 2018. The findings show that 65 percent of respondents said that they are more likely to trust an influencer and their content if they are considered an expert in their field.
Perspectives on factors that increase trust in influencer content in Canada as of February 2018
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by A. Guttmann,
last edited
May 4, 2018
This statistic shows Canadian perspectives on factors that increase trust in influencer content as of February 2018. The findings show that 65 percent of respondents said that they are more likely to trust an influencer and their content if they are considered an expert in their field.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- April 2018
- Region
- Canada
- Survey time period
- January 18 to February 5, 2018
- Number of respondents
- 1,560 respondents
- Method of interview
- Online survey
- Supplementary notes
- Question: "Which of the following variables might increase your likelihood to trust an influencer and their blog or content?"
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
More information
- Region
- Canada
- Survey time period
- January 18 to February 5, 2018
- Number of respondents
- 1,560 respondents
- Method of interview
- Online survey
- Supplementary notes
- Question: "Which of the following variables might increase your likelihood to trust an influencer and their blog or content?"
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- Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars)
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- Online television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
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- Inclusion of AdChoices icon on websites among online publishers, retailers and advertisers in Canada in 2016
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- Average time spent viewing branded content digital ads in Canada from 1st quarter 2015 to 2nd quarter 2016 (in seconds)
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