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Use of digital comparison tools in the United Kingdom 2017

When was the last time you visited a comparison site as part of shopping around for the following products or services?

by S. O'Dea, last edited May 4, 2018
Use of digital comparison tools in the United Kingdom 2017 This statistic shows the share of respondents who had used a digital comparison tool to make a purchase in the United Kingdom (UK), across various sectors. Consumers looking to insure their vehicle were the most likely to make use of these comparison tools, with approximately 44 percent of respondents saying they had done this in the past twelve months.
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When was the last time you visited a comparison site as part of shopping around for the following products or services?

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