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Research methods used by online shoppers before purchase in Sweden 2019

Webrooming was more popular among Swedish online shoppers in recent years, compared to showrooming. the share of consumers researching a product online before going to a conventional store increased from 40 percent of respondents in 2018, to 42 percent in 2019.

Types of research made by online shoppers before their last purchase in Sweden in 2019

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Sources

Release date

February 2020

Region

Sweden

Survey time period

2019

Number of respondents

1,000 respondents

Age group

18-79 years old

Special properties

respondents that have shopped online in the last year; excluding consumables/groceries

Method of interview

Online panel

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Statistics on "Online shopping in the United Kingdom (UK)"

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