Research methods used by online shoppers before purchase in Sweden 2017

This survey shows research methods used by online shoppers before their last purchase in Sweden in 2017. According to the survey conducted in the 4th quarter of 2017, 28 percent of respondents did research on the online shop's website. 27 percent did an internet search through a search engine. The majority, or 33 percent, did not do any research at all.

Types of research made by online shoppers before their last purchase in Sweden in 2017

Share of respondents
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Sources

Release date

February 2018

Region

Sweden

Survey time period

Q4 2017

Age group

18-79 years old

Special properties

respondents that have shopped online in the last year; excluding consumables/groceries

Method of interview

Online panel

Supplementary notes

The source does not specify the number of respondents. It states that it was a representative selection of Swedish population.

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Statistics on "Online shopping in the United Kingdom (UK)"

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