Netherlands: perceived influence of advertising aimed at children 2017

This statistic shows the outcome of a survey done on the perceived influence of advertising aimed at children in the Netherlands in 2017. When the respondents were asked to what extent they believed their children to be influenced by advertising (online, on tv and packaging) aimed specifically at children, roughly 15 percent indicated that they completely agree that their children are influenced. Roughly 20 percent of the respondents, on the other hand, indicated that they disagree.

To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*

Characteristic	Share of respondents
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Release date

November 2017

More information

Region

Netherlands

Survey time period

October 26, 2017 to November 2, 2017

Number of respondents

1,059 respondents

Special properties

parents with at least one child between 8 and 16 years old

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "In hoeverre bent u het (on)eens met de volgende stelling: "Mijn kind wordt beïnvloed door reclame (op tv, internet en op verpakkingen) die speciaal gericht is op kinderen (bijv. stripfiguren zoals Dora, K3, Minions, Frozen, Star Wars)''? (English: To what extent do you agree with the following statement: My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children (f.e. Dora the Explorer, Minions, Frozen, Star Wars)''?

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