This statistic displays the result of a survey on magazine usage in purchase decision in Finland in 2017. According the survey, 26 percent of readers used a magazine to influence their buying decision related to the food and cooking genre. For 22 percent of respondents, magazines were part of the decision-making process in gardening, fashion and health purchases.
What are you shopping when you turn to a magazine to influence your purchase decision?
The source does not provide information on the original wording of the question used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source does not specify the age of respondents.
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FPPA. (March 9, 2018). What are you shopping when you turn to a magazine to influence your purchase decision? [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/858537/magazine-usage-in-purchase-decision/
FPPA. "What are you shopping when you turn to a magazine to influence your purchase decision?." Chart. March 9, 2018. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/858537/magazine-usage-in-purchase-decision/
FPPA. (2018). What are you shopping when you turn to a magazine to influence your purchase decision?. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/858537/magazine-usage-in-purchase-decision/
FPPA. "What Are You Shopping When You Turn to a Magazine to Influence Your Purchase Decision?." Statista, Statista Inc., 9 Mar 2018, https://www.statista.com/statistics/858537/magazine-usage-in-purchase-decision/
FPPA, What are you shopping when you turn to a magazine to influence your purchase decision? Statista, https://www.statista.com/statistics/858537/magazine-usage-in-purchase-decision/ (last visited October 06, 2024)
What are you shopping when you turn to a magazine to influence your purchase decision? [Graph], FPPA, March 9, 2018. [Online]. Available: https://www.statista.com/statistics/858537/magazine-usage-in-purchase-decision/