Automotive audio system brand loyalty - respondents 2017

This graph illustrates the results of a 2017 survey conducted among 5,000 vehicle owners regarding their loyalty towards automotive audio system brands. In the survey, some 96 percent of respondents who, at the time, owned a vehicle with a Bose audio system said they would buy the same brand again.

Leading automotive audio system brands in terms of quality according to respondents as of 2017*

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Release date

August 2017



Survey time period

as of 2017

Number of respondents

5,000 respondents

Age group

16 years and older

Special properties

Vehicle owners who would buy the same brand again

Supplementary notes

* Selected markets (U.S., Canada, China, German, UK); the original question read as follows: "Would you buy the same brand again? Top 10 owned brands"

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