Norway: assessment of paid reviews 2015

This statistic shows to what extent consumers would assess a review differently if they knew that the reviewer was getting paid in Norway in 2015. According to the survey, the majority, or 55 percent of respondents, would assess a sponsored review differently to a very great extent.

To what extent would you assess a review differently if you knew that the reviewer was making money from the review or the product sales?

Characteristic	Share of respondents
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Release date

May 2016

More information

Region

Norway

Survey time period

November 18 to December 2, 2015

Number of respondents

1,500 respondents

Age group

18-79

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Vil du vurdere en omtale annerledes hvis du vet at den som skriver omtalen har fått kompensasjon fra den næringsdrivende eller selv tjener på salget av produktet? Skala fra 1 «Svært liten grad» til 5 «Svært stor grad»."

The source adds the following information: "Don't know" responses have been excluded.

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