This statistic displays the share of people with negative attitude towards advertising in Finland in 2016, by type of media. According to the survey, Finns were most negative about ads in commercial radio channels (45 percent), followed by social media (44 percent). In comparison, 13 percent of the population had negative feelings towards advertising in newspapers.
Share of people with negative attitude towards advertising in Finland in 2016, by type of media
refers to respondents with negative or somewhat negative attitude towards advertising
Supplementary notes
The source does not provide information on the original wording of the question used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source does not specify the age and number of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
FPPA. (June 21, 2017). Share of people with negative attitude towards advertising in Finland in 2016, by type of media [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/859378/negative-attitude-towards-advertising-by-media-type-in-finland/
FPPA. "Share of people with negative attitude towards advertising in Finland in 2016, by type of media." Chart. June 21, 2017. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/859378/negative-attitude-towards-advertising-by-media-type-in-finland/
FPPA. (2017). Share of people with negative attitude towards advertising in Finland in 2016, by type of media. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/859378/negative-attitude-towards-advertising-by-media-type-in-finland/
FPPA. "Share of People with Negative Attitude towards Advertising in Finland in 2016, by Type of Media." Statista, Statista Inc., 21 Jun 2017, https://www.statista.com/statistics/859378/negative-attitude-towards-advertising-by-media-type-in-finland/
FPPA, Share of people with negative attitude towards advertising in Finland in 2016, by type of media Statista, https://www.statista.com/statistics/859378/negative-attitude-towards-advertising-by-media-type-in-finland/ (last visited October 07, 2024)
Share of people with negative attitude towards advertising in Finland in 2016, by type of media [Graph], FPPA, June 21, 2017. [Online]. Available: https://www.statista.com/statistics/859378/negative-attitude-towards-advertising-by-media-type-in-finland/
