US webshop penetration rate in the Netherlands 2015-2019

This statistic shows the answers to a survey question on the penetration of webshops from the United States in the Netherlands from 2015 to 2019. According to the survey, the share of respondents in the Netherlands who indicated they used this "now and then" stayed the same between 2015 and 2018, indicating that cross-border shopping from the United States of America did not increase in the Netherlands.

When it comes to e-commerce, the Netherlands ranks fifth within the EU-28. In the European Union, 57 percent of the consumers used online shopping with the United Kingdom being the country where it is most common to purchase goods or services online. 82 percent of its people bought something online, wheras this was 79 percent of consumers in the Netherlands. Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances were less in the Netherlands, however, as the country had a strongly developed domestic e-commerce market with companies like or Coolblue.

Have you ever made one or more purchases at an online shop(s) in the following continents? [United States]

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Release date

November 2019



Survey time period

January 2019 to June 2019

Number of respondents

1,004 respondents

Age group

15 years and older

Special properties


Method of interview

Online panel

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Cross-border online shopping in the Netherlands"

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