Supermarkets were the main sales channels within the Japanese food retail sector. They accounted for a significant share of food sales in Japan, with almost 89 billion U.S. dollars in 2023. TheĀ convenience store sector followed as the second-largest retail channel, making use of high customer frequency and its flexibility in changing the store assortment according to customer needs.
Edibles in the retail sector
Food and beverages were the largest segment in retailing, distributed throughout the country via efficient store and non-store sales channels. E-commerce platforms have been offering around-the-clock shopping services for groceries in recent years, with major supermarket operators joining the competition to protect their market share. However, only a minority of consumers made use of mail-order and online supermarket services, as brick-and-mortar stores persist as the main points of sales for edible groceries.
What food do Japanese consumers buy?
Japanese food traditions are praised as a healthy diet, which combines fresh ingredients and fermented produce into a balanced meal. Households spent on average over 67 thousand Japanese yen on food and beverages per month. However, theĀ top food expense items were prepared foods and meals outside the home. With household structures changing and daily lives getting busier, homemade meals using fresh produce are becoming rare, working in favor of the convenience food segment and food service businesses.
Sales value of food and beverages retail trade in Japan in 2023, by channel
(in billion U.S. dollars)
*Estimate based on 2022 as official figures for 2023 were not available.
1 U.S. dollar equals 156.6 Japanese yen or 0.96 euros as of January 2025. Please note that the source used an exchange rate of 141 Japanese yen per U.S. dollar in its calculations for 2023. Values have been rounded.
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USDA Foreign Agricultural Service. (September 23, 2024). Sales value of food and beverages retail trade in Japan in 2023, by channel (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/860263/japan-food-beverages-retail-sales-by-channel/?__sso_cookie_checker=failed
USDA Foreign Agricultural Service. "Sales value of food and beverages retail trade in Japan in 2023, by channel (in billion U.S. dollars)." Chart. September 23, 2024. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/860263/japan-food-beverages-retail-sales-by-channel/?__sso_cookie_checker=failed
USDA Foreign Agricultural Service. (2024). Sales value of food and beverages retail trade in Japan in 2023, by channel (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/860263/japan-food-beverages-retail-sales-by-channel/?__sso_cookie_checker=failed
USDA Foreign Agricultural Service. "Sales Value of Food and Beverages Retail Trade in Japan in 2023, by Channel (in Billion U.S. Dollars)." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/860263/japan-food-beverages-retail-sales-by-channel/?__sso_cookie_checker=failed
USDA Foreign Agricultural Service, Sales value of food and beverages retail trade in Japan in 2023, by channel (in billion U.S. dollars) Statista, https://www.statista.com/statistics/860263/japan-food-beverages-retail-sales-by-channel/?__sso_cookie_checker=failed (last visited February 10, 2025)
Sales value of food and beverages retail trade in Japan in 2023, by channel (in billion U.S. dollars) [Graph], USDA Foreign Agricultural Service, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/860263/japan-food-beverages-retail-sales-by-channel/?__sso_cookie_checker=failed