Main factors influencing foodstuff purchases in Japan 2022

Leading factors consumers take into consideration when buying foodstuff in Japan as of November 2022

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Release date

March 2023

Region

Japan

Survey time period

November 9 to 18, 2022

Number of respondents

4,000 respondents

Age group

15-74 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What do you think are important factors in regards to food (important factors when buying food products or eating out)?"

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Statistics on " FMCG in Japan "

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