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Main factors influencing foodstuff purchases in Japan 2017

Leading factors consumers take into consideration when buying foodstuff in Japan as of 2017

Main factors influencing foodstuff purchases in Japan 2017 This survey describes the leading factors consumers in Japan take into account when making foodstuff purchasing decisions as of June 2017. The survey revealed that the majority of respondents, over 71 percent, took the price point into consideration when buying food. In contrast, only 6.9 percent of respondents claimed that their purchasing decisions were based on an environmentally friendly cultivation of the products.
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Leading factors consumers take into consideration when buying foodstuff in Japan as of 2017

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This survey describes the leading factors consumers in Japan take into account when making foodstuff purchasing decisions as of June 2017. The survey revealed that the majority of respondents, over 71 percent, took the price point into consideration when buying food. In contrast, only 6.9 percent of respondents claimed that their purchasing decisions were based on an environmentally friendly cultivation of the products.
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Release date
September 2017
Region
Japan
Survey time period
as of June 1, 2017
Number of respondents
30,000 respondents
Age group
20-69 years
Special properties
nationwide survey among internet users
Method of interview
Online survey
Supplementary notes
Original question: "Which of the following factors are important to you when making foodstuff purchasing decisions?"
Multiple answers were allowed.

The data presented was conducted by the Mitsubishi Research Institute (mif[@]mri.co.jp). The MRI is a Japan-based think tank, offering research, consulting, and IT solution services for Japanese and multinational enterprises, local governments and ministries. Established in 1970 as a commemorative project for the 100th anniversary of the Mitsubishi Group, the MRI now operates from offices in Tokyo, Osaka and Nagoya, employing almost 900 people (as of September 2016).
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