E-commerce holiday season revenue in the U.S. 2020-2025, by shopping day

Published by
Yihan Ma,
Nov 28, 2025

Expected to reach **** billion U.S. dollars, Cyber Monday is the shopping day with the highest e-commerce sales revenue in the United States in 2025. Black Friday ranks second, with over **** billion dollars in online revenue according to the latest forecasts.

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Holiday season retail e-commerce revenue in the United States from 2020 to 2025, by online shopping day (in billion U.S. dollars)

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Release date

October 2025

Region

United States

Survey time period

2019 to 2025

Number of respondents

>1,000

Special properties

80% of online transactions of 100 largest U.S. online retailers

Supplementary notes

* Forecasts.
Data prior to 2025 from previous releases.

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Statistics on " Thanksgiving weekend shopping in the U.S. (Black Friday & Cyber Monday) "

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Holiday season overview

7

Black Friday & Cyber Weekend

7

Thanksgiving Day

4

Thanksgiving weekend overview

4

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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