This statistic presents the retail e-commerce sales in the United States during the 2018 holiday season, by online shopping day. According to the findings, Cyber Monday generated the highest amount of e-commerce sales with a reported amount of 7.9 billion U.S. dollars. Coming in second was Black Friday with 6.2 billion U.S. dollars in online sales.
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U.S. holiday season retail e-commerce sales 2018, by online shopping day
Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)
This statistic presents the retail e-commerce sales in the United States during the 2018 holiday season, by online shopping day. According to the findings, Cyber Monday generated the highest amount of e-commerce sales with a reported amount of 7.9 billion U.S. dollars. Coming in second was Black Friday with 6.2 billion U.S. dollars in online sales.
| 2017 | 2018 | |
|---|---|---|
| Veteran's Day | 1.3 | - |
| Day before Thanksgiving | 1.82 | - |
| Thanksgiving | 2.8 | 3.7 |
| Black Friday | 5 | 6.2 |
| Small Business Saturday | 2.5 | 3 |
| Super Sunday | 2.8 | 3.4 |
| Cyber Monday | 6.6 | 7.9 |
| 2017 | 2018 | |
|---|---|---|
| Veteran's Day | 1.3 | - |
| Day before Thanksgiving | 1.82 | - |
| Thanksgiving | 2.8 | 3.7 |
| Black Friday | 5 | 6.2 |
| Small Business Saturday | 2.5 | 3 |
| Super Sunday | 2.8 | 3.4 |
| Cyber Monday | 6.6 | 7.9 |
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This statistic presents the retail e-commerce sales in the United States during the 2018 holiday season, by online shopping day. According to the findings, Cyber Monday generated the highest amount of e-commerce sales with a reported amount of 7.9 billion U.S. dollars. Coming in second was Black Friday with 6.2 billion U.S. dollars in online sales.
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- Release date
- January 2019
- Region
- United States
- Survey time period
- 2017 to 2018
More information
- Region
- United States
- Survey time period
- 2017 to 2018
Other interesting statistics
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+Cyber Monday: U.S. desktop online spending 2005-2017
U.S. holiday season desktop retail e-commerce sales 2005-2017
U.S. holiday season e-commerce spending by online shopping day 2009-2017
U.S. holiday season e-commerce sales growth 2010-2018
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)U.S. holiday season desktop retail e-commerce sales 2005-2017
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)U.S. holiday season e-commerce spending by online shopping day 2009-2017
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)U.S. holiday season retail e-commerce sales 2018, by online shopping day
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017Year-on-year growth of top U.S. e-commerce spending days 2017
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018Holiday e-commerce share of total U.S. retail sales 2014-2018
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)U.S. holiday season mobile retail e-commerce sales 2014-2016
- Online retail
The most important statistics
- Holiday season retail e-commerce market share in the United States in 2015 and 2016U.S. holiday season e-retailer sales market share 2015-2016
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Net revenue of Amazon from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2018
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2018
- Number of holiday season workers at Amazon in the United States from 2012 to 2017U.S. Amazon holiday season workforce 2012-2017
- Consumer behavior
The most important statistics
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?U.S. holiday shopping webrooming frequency 2015
- Why would you look online for an item before going to the physical store to make a purchase?U.S. holiday shopping webrooming reasons 2015
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016U.S. primary digital holiday gift research and purchase channels 2016
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in householdShare of U.S. consumers shopping online on Black Friday 2017, by household size
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in householdShare of U.S. consumers shopping online on Black Friday 2017, by presence of children
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)Cyber Monday: U.S. online spending 2014-2018
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)Cyber Monday: U.S. desktop online spending 2005-2017
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)Cyber Monday: U.S. mobile spending 2014-2016
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by genderLikelihood of U.S. online shopping on Cyber Monday 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanityLikelihood of U.S. online shopping on Cyber Monday 2017, by urbanity
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Statistics
- Projected share of online holiday spending in the United States 2017, by urbanity
- Denmark: holiday retail e-commerce sales 2012-2013
- Most popular holiday shopping days among students in Canada 2014
- Important holiday shopping influencers among U.S. consumers 2017
- Share of U.S. holiday season e-commerce spending 2018, by device
- Europe: most popular online retail categories 2011
- Next-day delivery cost distribution among online retailers in the UK 2011-2013
- Reach of retail websites across BRIC countries in 2013
- Online retail expenditure change in the Netherlands 2017, by product category
- Desktop visitors to leading U.S. online retail properties 2018
- Projected website usage for U.S. online holiday gift shopping 2018
- Reach of retail websites across European countries in 2013
- Japan: most popular online retail categories 2013
- U.S. online retail spending 2018, by category
- Online retailers offering Collect+ delivery service in the UK 2015
- Christmas shopping: average spending per capita UK 2016
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Studies
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- State of the U.S. Online Retail Economy in Q1 2018
- State of the U.S. Online Retail Economy in Q1 2017
- State of the U.S. Online Retail Economy in Q3 2017
- State of the U.S. Online Retail Economy in Q3 2016
- State of the U.S. Online Retail Economy in Q1 2015
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- State of the U.S. Online Retail Economy in Q3 2014
Statistics on the topic
Free statistics
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season digital retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season retail e-commerce market share in the United States in 2015 and 2016
- Net revenue of Amazon from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016
- Best source of online shopping deals and bargains during the holidays according to online consumers in the United States as of October 2016
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Ways in which shoppers in the United States plan to use their tablet while holiday shopping as of September 2018
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)
- Distribution of holiday season e-commerce revenue in the United States in 2018, by device
- Most popular online retail categories in Europe as of January 2011, by reach of internet audiences
- Cost distribution for next-day delivery among online retailers in the United Kingdom (UK) from 2011 to 2013
- Reach of retail websites across BRIC countries as of March 2013, by country
- Most popular e-commerce properties in the United States as of September 2018, by desktop visitors (in millions)
- Online penetration of retail websites across European countries as of November 2013, by country
- Distribution of online retail sales in Japan in 2013, by category
- Share of online retailers offering Collect+ delivery service in the United Kingdom (UK) in 2015*
- How far do you agree with the following statement: "I would be concerned that smaller local shops would lose out if larger stores are allowed to open longer on Sundays"?*
- How do you feel about local councils being able to decide how long shops can open on Sundays?*
Premium Statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- Number of holiday season workers at Amazon in the United States from 2012 to 2017
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?
- Why would you look online for an item before going to the physical store to make a purchase?
- Ways in which internet users in the United States are likely to use or research coupons or deals during the holiday season as of June 2015
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Reasons consumers in the United States did not make a purchase during Thanksgiving weekend in November 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which shoppers in the United States plan to use their smartphone while holiday shopping as of September 2018
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanity
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by urbanity
- Christmas retail e-commerce sales in Denmark in 2012 and 2013 (in billion Danish DKK)
- Most popular holiday shopping days among students in Canada as of November 2014
- What are the most important influencers when making your final holiday shopping purchase?
- Percentage change on the previous year of online retail expenditure in the Netherlands in the third quarter of 2017, by product category
- If you are shopping online for gifts, what websites do you plan to use?
- Annual consumer spending on selected e-commerce categories in the United States in 2018 (in billion U.S. dollars)
- Average spending on holiday shopping in the United Kingdom (UK) in 2015 and 2016 (in GBP per capita)
- Average discount rates on Boxing Day and Black Friday in Canada in 2015, by original product price
- Do you plan on shopping (or did you already shop) during winter sales season?
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