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Familiarity of retailers with voice assistants in the Netherlands 2018, by device

The statistic displays the results of a survey regarding familiarity of retailers with voice assistants in the Netherlands in 2018, by device. As of 2018, the majority of retailers were familiar with voice assistants to some extent, with some using them for personal use. Apple's voice assistant Siri emerged as the most well known voice assistant amongst retailers. Over half of the retailers surveyed indicated that they were familiar with Apple's voice assistant Siri through personal use and just 12 percent were unfamiliar with Siri or unsure of what it entails.

Familiarity of retailers with voice assistants in the Netherlands in 2018, by device

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Source

Release date

April 2018

Region

Netherlands

Survey time period

February 2018

Number of respondents

87 respondents

Age group

18 years and older

Special properties

retailers

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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