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Smartwatch penetration in households in the Nordics 2018, by country

Published by Lionel Sujay Vailshery, Jan 22, 2021
This statistic shows the smartwatch penetration in households in the Nordics in 2018, by country. According to the survey, Norwegian households had the highest smartwatch penetration rate (15 percent), followed by Sweden (ten percent). Denmark had the lowest smartwatch penetration rate (six percent).

Share of households with a smartwatch in the Nordics in 2018, by country

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Source

Release date

August 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q2 2018

Number of respondents

16,000 respondents*

Method of interview

Online survey

Supplementary notes

*The source adds the following information: "The respondents have been selected from our Nordic, UK and US panels consisting of more than 1 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey."

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