SAP's marketing and sales expenses 2015-2018

SAP's marketing and sales expenses from 2015 to 2018 (in million euros)

by Shanhong Liu, last edited Mar 4, 2019
SAP's marketing and sales expenses 2015-2018 This statistic shows the software company SAP's marketing and sales expenditure from 2015 to 2018. In 2018, SAP's sales and marketing expenses reached 6.78 billion euros. That same year, SAP generated 23.46 billion euros in revenue worldwide.
Show more

SAP's marketing and sales expenses from 2015 to 2018 (in million euros)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "SAP"
  • Company overview
The most important statistics
  • Software/applications overview
  • Planning and management software (SCM, ERP, CRM, HCM)
  • Analytics and business intelligence
  • Cloud
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.