Canadian attitudes to female body image portrayal in advertising 2018, by gender

The statistic shows the share of Canadian adults who find unrealistic representations of female body image in advertising unacceptable in 2018, broken down by gender. The findings show that 74 percent of responding Canadian women said that they find unrealistic portrayals of the female body in advertising unacceptable, compared to 48 percent of men who said the same.

Share of Canadian adults who find unrealistic representations of female body image in advertising unacceptable in 2018, by gender

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Sources

Release date

May 2018

Region

Canada

Survey time period

2018

Number of respondents

1,581 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source did not provide an exact date of survey.
Question: On a scale of one to nine, where one is completely unacceptable and nine is completely acceptable, how acceptable would you personally find images of female bodies that are unrealistic for normal women? Not acceptable (categories 1-3)

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Statistics on "Advertising in Canada"

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