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Consumers' willingness to pay for organic products worldwide by generation 2016

This statistic presents the results of a survey on consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation. Some 47 percent of millennial respondents stated that they were willing to pay more for premium quality products which have been manufactured using organic and natural ingredients.

Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation

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Sources

Release date

February 2018

Region

Worldwide

Survey time period

as of December 2016

Number of respondents

30,000 respondents

Special properties

63 countries from Europe, Latin America, AsiaPacific, and North America

Method of interview

Online survey

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Statistics on "Organic consumers in the U.S."

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