Millennials' willingness to pay for product attributes worldwide by type 2016

This statistic presents the results of a survey on Millennials' willingness to pay (WTP) for product attributes worldwide as of 2016, by attribute. Some 44 percent of millennials responded that they were willing to pay more for premium quality products which have been manufactured using sustainable materials.

Millennials' willingness to pay (WTP) for product attributes worldwide as of 2016, by attribute

Share of respondents
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Sources

Release date

February 2018

Region

Worldwide

Survey time period

as of December 2016

Number of respondents

30,000 respondents

Special properties

63 countries from Europe, Latin America, AsiaPacific, and North America

Method of interview

Online survey

Supplementary notes

Survey respondents could select multiple options.

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