Designer fashion company advertising methods in South Korea 2017

This statistic shows the results of a survey asking South Korean designer fashion enterprises about their marketing strategies as of November 2017. During the survey period, 77.7 percent of respondents replied that they run their own websites and blogs to advertise products.

Marketing strategies of South Korean designer fashion enterprises as of November 2017

Share of respondents
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Source

Release date

December 2017

Region

South Korea

Survey time period

August 7, 2017 to November 24, 2017

Number of respondents

408 respondents

Special properties

Based on complete enumeration from 722 fashion enterprises*

Method of interview

Face-to-face interview, online survey

Supplementary notes

*Limited to designer fashion enterprises and their chief designers who are the members of the Council of Fashion Designers of Korea that have participated in the government-supported projects related to designer fashion industry for the last three years.

According to the source, 'designer fashion industry' is defined as an industry consisting of designer-centered fashion goods manufacturing companies that have a unique identity of their own, produce independent flagship collections and diffusion lines, and present products via fashion shows or exhibitions.

Multiple responses were acceptable.

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