Most important reason to purchase expensive brands across India 2017, by reason

This statistic represents the result of a survey regarding the most important reason to purchase expensive brands across India in 2017, by reason. During the survey period, approximately 29.7 percent of the 18-21 year olds across India agreed the most important reason to purchase expensive brands is because of much better quality, while around 1.1 percent of the 22-25 year olds across India agreed that the most important reason to purchase expensive brands is because they represent their future aspirations during the same time period.

Most important reason to purchase expensive brands across India in 2017, by reason

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Sources

Release date

October 2017

Region

India

Survey time period

July 10 to July 31, 2017

Number of respondents

5,700 respondents

Age group

18 years and older

Special properties

Respondents from 16 state capitals and major town in India

Supplementary notes

Target respondents were both male and female from age groups 18-21 years and 22-25 years, belonging to households with durable ownership of CTV, refrigerator and at least two of the following products: car, two wheeler, home computer/laptop, air conditioner and washing machine. Respondents were either currently students of undergraduate or above or employed with education graduate or above. Additionally, respondents were regular users of internet on the smart phone and members of a social networking site.

The source does not specify the type of survey.

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