This statistic represents the result of a survey regarding the most important reason to purchase expensive brands across India in 2017, by reason. During the survey period, approximately 29.7 percent of the 18-21 year olds across India agreed the most important reason to purchase expensive brands is because of much better quality, while around 1.1 percent of the 22-25 year olds across India agreed that the most important reason to purchase expensive brands is because they represent their future aspirations during the same time period.
Most important reason to purchase expensive brands across India in 2017, by reason
Respondents from 16 state capitals and major town in India
Supplementary notes
Target respondents were both male and female from age groups 18-21 years and 22-25 years, belonging to households with durable ownership of CTV, refrigerator and at least two of the following products: car, two wheeler, home computer/laptop, air conditioner and washing machine. Respondents were either currently students of undergraduate or above or employed with education graduate or above. Additionally, respondents were regular users of internet on the smart phone and members of a social networking site.
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Hindustan Times. (October 18, 2017). Most important reason to purchase expensive brands across India in 2017, by reason [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/863943/india-most-important-reason-to-purchase-expensive-brand-by-reason/?__sso_cookie_checker=failed
Hindustan Times. "Most important reason to purchase expensive brands across India in 2017, by reason." Chart. October 18, 2017. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/863943/india-most-important-reason-to-purchase-expensive-brand-by-reason/?__sso_cookie_checker=failed
Hindustan Times. (2017). Most important reason to purchase expensive brands across India in 2017, by reason. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/863943/india-most-important-reason-to-purchase-expensive-brand-by-reason/?__sso_cookie_checker=failed
Hindustan Times. "Most Important Reason to Purchase Expensive Brands across India in 2017, by Reason." Statista, Statista Inc., 18 Oct 2017, https://www.statista.com/statistics/863943/india-most-important-reason-to-purchase-expensive-brand-by-reason/?__sso_cookie_checker=failed
Hindustan Times, Most important reason to purchase expensive brands across India in 2017, by reason Statista, https://www.statista.com/statistics/863943/india-most-important-reason-to-purchase-expensive-brand-by-reason/?__sso_cookie_checker=failed (last visited March 17, 2025)
Most important reason to purchase expensive brands across India in 2017, by reason [Graph], Hindustan Times, October 18, 2017. [Online]. Available: https://www.statista.com/statistics/863943/india-most-important-reason-to-purchase-expensive-brand-by-reason/?__sso_cookie_checker=failed
