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Instagram usage purposes in Sweden 2019

Published by Statista Research Department, Nov 3, 2020
The most common purpose among Swedes for using Instagram in 2019 was to keep in touch with friends and family. In fact, 73 percent of the respondents to a survey reported to have used the social media platform for this reason. 51 percent used it for entertainment.

Purposes of Instagram usage in Sweden in 2019

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Source

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AudienceProject
Release date

October 2019

Region

Sweden

Survey time period

Q3 2019

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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