Digital population and multiplatform travel site audience in Europe 2018

This statistic illustrates the number of internet users compared to the number of unique multiplatform visitors to travel websites in selected European countries as of January 2018. Of the five countries analyzed, the UK had the largest multiplatform travel audience, with 39 million unique visitors to travel sites, from a digital population of 42 million.

Number of internet users and multi-platform travel site audience in selected European countries in 2018*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

May 2018


France, Germany, Italy, Spain, United Kingdom

Survey time period

January 2018

Age group

18 years and older

Supplementary notes

* Multiplatform travel audience refers to desktop and mobile travel site users combined. The figures are limited to individuals aged over 18 years.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital tourism in Italy"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.