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Number of internet users and multi-platform travel site audience in selected European countries in 2018*
(in millions)
Digital population and multiplatform travel site audience in Europe 2018
This statistic illustrates the number of internet users compared to the number of unique multiplatform visitors to travel websites in selected European countries as of January 2018. Of the five countries analyzed, the UK had the largest multiplatform travel audience, with 39 million unique visitors to travel sites, from a digital population of 42 million.
Number of internet users and multi-platform travel site audience in selected European countries in 2018*
(in millions)
Digital populationMultiplatform travel audience
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Source

Release date

May 2018

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

January 2018

Age group

18 years and older

Supplementary notes

* Multiplatform travel audience refers to desktop and mobile travel site users combined. The figures are limited to individuals aged over 18 years.

Digital population and multiplatform travel site audience in Europe 2018
This statistic illustrates the number of internet users compared to the number of unique multiplatform visitors to travel websites in selected European countries as of January 2018. Of the five countries analyzed, the UK had the largest multiplatform travel audience, with 39 million unique visitors to travel sites, from a digital population of 42 million.
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