• India - share of individuals purchasing denims from single brand/exclusive stores by gender 2017

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This statistic represents the share of individuals across India purchasing denims from single brand/exclusive stores as of July 2017, by gender. During the survey period, approximately 30.6 percent of the females across the country agreed to purchasing denims from single brand/exclusive stores, while approximately 25.9 percent of the males across the country agreed to purchasing denims from single brand/exclusive stores during the same time period.

Share of individuals purchasing denims from single brand/exclusive stores across India in 2017, by gender

	Share of respondents
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Source

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Sources

Release date

October 2017

More information

Region

India

Survey time period

July 10 to July 31, 2017

Number of respondents

5,700 respondents

Age group

18 years and older

Special properties

Respondents from 16 state capitals and major town in India

Supplementary notes

Target respondents were both male and female from age groups 18-21 years and 22-25 years, belonging to households with durable ownership of CTV, refrigerator and at least two of the following products: car, two wheeler, home computer/laptop, air conditioner and washing machine. Respondents were either currently students of undergraduate or above or employed with education graduate or above. Additionally, respondents were regular users of internet on the smart phone and members of a social networking site.

The source does not specify the type of survey.