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Important decision making factors when purchasing a vehicle in the UK in 2017

This statistic displays the most important factors in making a decision about a new or used vehicle in the United Kingdom (UK) in 2017. Price was the most frequently cited factor for 74 percent of respondents. Running costs and reliability were also important factors for respondents with 67 and 62 percent of respondents listing these factors respectively. The latest in-car technologies amounted to 12 percent of the most important decision making factors according to car buyers in 2017.

Most important factors in making a decision about a new or used vehicle in the United Kingdom (UK) in 2017

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Release date

October 2017


United Kingdom

Survey time period

14th to 18th of July 2017

Number of respondents

1,621 respondents

Age group

16-75 years

Special properties

Adults who currently drive or are considering to buy a vehicle in the next one or two years.

Method of interview

Online survey

Supplementary notes

Original survey question: "If you were looking to buy a new or used vehicle, which, if any, of these factors would be the most important in helping you make your decision?"

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