Europe: usage of information sources on personal care & cosmetic products 2017

This statistic displays the results of a survey on the use of information sources for personal care and cosmetic products by consumers in Europe in 2017. Among respondents, 54.4 percent said that they used product packaging to find out information about personal care products and cosmetics, making this the most frequently used source among European consumers. In addition, almost a quarter of those surveyed claim to use social media to find out product information.

Sources of information on personal care and cosmetic products used by consumers in Europe in 2017

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Sources

Release date

June 2017

Region

Europe

Survey time period

April 2017

Number of respondents

4,116 respondents

Special properties

Consumers across ten EU member states*

Method of interview

Online survey

Supplementary notes

* Ten EU member states included France, Germany, UK, Netherlands, Italy, Spain, Denmark, Sweden, Poland, and Bulgaria.
The consumers surveyed represented each country’s gender distribution and age groups.

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