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Consumer behavior after boycotting brands due to negative press in the UK 2017

This statistic shows the results of a survey on consumer behavior after boycotting brands due to negative press or a scandal in the United Kingdom (UK) in 2017. The survey found that 67 percent of UK respondents stated that they did not go back to using the brand, while 23.3 percent said they went back to using the brand but used it less than before.

What happened when you stopped using the brand due to a scandal/negative press?

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Source

Release date

April 2017

Region

United Kingdom

Survey time period

2017*

Number of respondents

491 respondents

Method of interview

Panel survey

Supplementary notes

The source does not specify the date of the survey.

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