Leading social networks in the United Kingdom (UK) 2022, by reach
YouTube’s broad audience in the United Kingdom
YouTube reaches a broad audience in the UK, making it an attractive partner for advertisers of almost any product. More than 75 percent of individuals of every income bracket watch YouTube, with the likelihood of watching increasing with the pay-grade. Whether advertising basic items or luxury products, marketers should be able to connect with UK audiences through YouTube. There are almost no people in the UK to not use YouTube at least monthly. According to a survey conducted in the third quarter of 2020, 46 percent of respondents went on YouTube on a daily basis.
Facebook in the United Kingdom
Despite an increase in recent months, Facebook still enjoys a healthy market position in the UK, holding an estimated 56 percent share of the market. The service attracted 50.6 million UK users during May 2021, and Facebook UK Limited generated 1.1 billion British pounds in revenue during 2019. The UK division of the company posted an operating profit of 121.9 million British pounds that year.