Reasons why consumers did not purchase from foreign online shops in Sweden 2018

This statistic shows the reasons why consumers did not purchase from foreign online shops in Sweden in the 1st quarter of 2018. Most respondents, 68 percent, stated that it is because they don't need to, as they can already find what they want in Swedish online shops. 26 percent reported that they don't trust foreign online shops and don't want to give out their card information. Moreover, 15 percent of the respondents were worried that they would not be able to return the products in case they change their mind, and 11 percent did not trust that the products would be delivered in the first place.

Reasons why consumers did not purchase from foreign online shops in Sweden in 1st quarter 2018

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Sources

Release date

May 2018

Region

Sweden

Survey time period

Q1 2018

Number of respondents

4 consumer surveys*

Age group

18-79 years old

Method of interview

Online survey

Supplementary notes

* Sources have conducted four consumer studies in Q1, 2018: February, 1,508 respondents; March, 1,617 respondents; April, 1,612 and 3,139 respondents.

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