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Influence of friends on consumer behavior of children in the Netherlands 2018

This statistic shows the influence of friends on the consumer behavior of children (aged 8-11 years old) in the Netherlands as of 2018. When the children were asked how often it happens that they want to have something because their friends also have it, roughly 50 percent indicated that they sometimes want to have something because their friends have the same.

How often does it happen that you want to have something because your friends also have it?*

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Source

Release date

March 2018

Region

Netherlands

Survey time period

February 1, 2018 to February 12, 2018

Number of respondents

1,073 respondents

Age group

8-11 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* This question was phrased by the source as follows: "Hoe vaak komt het voor dat je iets wilt hebben omdat je vrienden/vriendinnen het ook hebben?" (English: "How often does it happen that you want to have something because your friends also have it?")
The results have been weighted to represent households with children aged 8-11 years.

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Statistics on "Shopping behavior in the Netherlands"

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